Snail E-sting

This is a 3D animation David Ellis of Sendmelive created for E4. They let them produce anything they wanted so they decided to create this piece. Work done in 3D MAX and Fusion. The animation is not brilliant but he has used E4's purple throughout to keep their theme running. Its fast paced and keeps the attention of the observer.

E4 Second Chance Sunday

This is an advert for one of the previous successful E4 sub-brands which was mentioned in the D&AD brief I have chosen. It's for E4's "Second Chance Sunday" which is obviously a second chance to see something you missed earlier in the week. This ad just consists of using a clip from one of the programs shown and has not really been produced to advertise the event itself. This is therefore not something I can produce as my piece has to be bold to attract the viewers. The brief mentions that viewers often media stack while viewing their channel so it is important that i can catch their attention and direct their focus to my ad.

E4 idents

These are the idents used on E4 which all won awards for TV brand identities in the D&AD awards. These stand out from any other idents which are on TV at the moment. The purple is a key connection between them all so I should maybe include that in my ideas that I produce. Its like having the logo running throughout the clips.

This is an artical posted on thetvroom.com:

A new E4 presentation package debuted on Monday December 10 2007. Design company Noah Harris created five new idents for the channel.

The idents combine live action, stop motion and CG. The traditional E4 logo is rendered in a number of ways, some of them very different from the original. Each spot also features a small yellow toy pig - because "yellow is the colour opposite of the logo's purple" and because it "somehow reflects the channel's identity", according to the designer, Noah Harris.

E4 senior producer Jason Delahunty said the new idents "needed to have longevity" but "retain something new for the viewer each time".

The five idents transform a typically British scene - such as a barn, a beach hut or a hotel - into a "deranged E4 space" where the "weird and wonderful colourfully unfolds".

"We wanted something that reflected E4's personality - beautifully random, joyously daft and generally not taking things too seriously," said Neil Gorringe, creative director, E4.

E4 Front room ident:

E4 Barn ident:

E4 Bedroom ident:

E4 Beach ident:

E4 Loading Bay ident:

WASH logo animation

When looking through some idents I found this piece which i thought was good exploration of colour and particles. Its short but crams a lot into a small amount of time. The piece develops through time, its starts with the drop which produces the reaction the creates the word "wash". I like the was the "wash" is emphasized by the white background before the word explodes and expands to a black blank screen.

Hallucii,

This piece is about a man who drinks too much and  ends up finding himself trapped in an MC Escher type maze which is controlled by CCTV camera watching his every move. I love the way this is animated. It uses a series of simple textures that create a very stark and minimal looking location as not to distract from the story line. I just stumbled across this on the Computer Arts website and it reminded me of where I started in art as MC Escher was one of my first influences. Even though there is no speech in the piece I think it communicates the "trapped" message well with a good twist at the end. 

FACT FILE
Duration: 3.45
Budget: None
Production Time: Six months
Software: Photoshop, After Effects and Maya.

Fast Making of Big Draw Piece

This has taken me a long time to post up but this is the making of my Big Draw piece that I recorded on my DV camcorder before speeding up showing the process i went through to create the stop motion piece. It shows the rigging I set up for the pen and camera. I was very happy with how the piece came out but it was a lot more time consuming than I originally thought. It was worth it though when i saw my final piece on the big screens in the centre of Manchester.

The Number 23 + Cloverfield

This is the trailer for the film Number 23. It is about a man who reads a book about an obsession with a number and after reading it contracted the obsession. He see's the number everywhere and truely believes it is ruining his life. He finds connections with ever aspect of his life. This is a good example of how one of our ideas would work.

We would like to try and make our audience feel uncomfortable so they could relate to the feeling we are trying to portray. After speaking to liz she had the idea of designing masks. We wanted to incorporate both of these so the idea was that a character would be wearing a mask but wouldn't realise there is anything wrong with him. After a series of reactions make the character paranoid he finally see's his reflection and all comes clear to the character and the viewer. We were thinking of filming the piece first person like the film Cloverfield:-