Showing posts with label New York companies. Show all posts
Showing posts with label New York companies. Show all posts

Saturday, 24 October 2009

Timberland boot, SpecialGuest


This is a piece I found online by "Special Guest" advertising Timberland Pro boots. Special guest is a sister company of 1stAveMachine. There is a narrative to the piece, the boot is a construction site worker and the ad is showing anti-fatigue technology so you can continue all day. The boot has a personality and is a likable character. The target audience can relate to the boot in the ad who shows they will get a better performance if purchased. I think the whistling sound compliments the design of the ad well. 

Wednesday, 7 October 2009

The Presentation, UPS



This is the third UPS advert by Psyop that is about UPS's professional printing and helping the small company owners.

The Close Call, UPS



This is the second of the UPS adverts called Close Call focusing on people on the move and the company getting in touch when a package arrives for you to pick up.

Rescue, UPS


This is the first of 3 American UPS adverts i have found. Ive put these up here because i like the 3D techniques (cheers rick) that is used to create them. I like the idea that the surroundings and characters are all made from the boxes used by UPS and therefore makes them relevant to the subject in hand. Each one is based around the ideas and promises UPS make and then creating a funny narrative to entertain the audience. The sounds are suitable for the narrative selected and combine well with the imagdry to create a unique style to their series of adverts.