Wednesday, 7 October 2009
Rescue, UPS
This is the first of 3 American UPS adverts i have found. Ive put these up here because i like the 3D techniques (cheers rick) that is used to create them. I like the idea that the surroundings and characters are all made from the boxes used by UPS and therefore makes them relevant to the subject in hand. Each one is based around the ideas and promises UPS make and then creating a funny narrative to entertain the audience. The sounds are suitable for the narrative selected and combine well with the imagdry to create a unique style to their series of adverts.
Partex Movie
When looking into filming techniques and titles a came across this video showing some brilliant after effects visuals. It is an intro to the Partex oil and gas corporation and its history.
I love what they have done with the photos here. It is like they have been processed onto acetate and are being studied on a light box. Combined with these photos are transparent blocks of colour that are placed on photos and white box surround. The layers moving around shift the focus and creates a balanced composition as well as fluid movement between frames. Using ink in water clips and combining them with these images also suggest the oil Partex deal with.
This is the sort of idea i had for my end credits of my current brief. I want to produce a series of photographs of the desk I've created in Maya. With these photos I wanted to arrange the photos to recreate the desk using a David Hockney photo montage style. But with each photo lit differently. The objects would be arranged along the sides of the desk and the camera would pan along it with the names down the center. The names may be scratched or stained onto the table. The idea is still in the development stage.
This is the sort of idea i had for my end credits of my current brief. I want to produce a series of photographs of the desk I've created in Maya. With these photos I wanted to arrange the photos to recreate the desk using a David Hockney photo montage style. But with each photo lit differently. The objects would be arranged along the sides of the desk and the camera would pan along it with the names down the center. The names may be scratched or stained onto the table. The idea is still in the development stage.
Red Bee Media Website
I found this website last year when doing research into Grant Gilbert who was one of the visiting lecturers. The 2 worked together to great the new BBC idents that are all based around the idea of circles.
When looking through this website I was impressed by the navigation. It is all based around broadcasting with moving images across the screen. When moving down the menu the buttons gently bump in showing it is highlighted. also a little blurb come up next to the button to tell you whats on that page. Once a button has been clicked on, the background wipes to another location showing working environments with people moving around the space. The information is then enlarged to proving easier to read.
The main headings remain across the bottom of the screen and are easily accessible throughout the site. This site is very easy to navigate as well as being pleasing to the eye.
When looking through this website I was impressed by the navigation. It is all based around broadcasting with moving images across the screen. When moving down the menu the buttons gently bump in showing it is highlighted. also a little blurb come up next to the button to tell you whats on that page. Once a button has been clicked on, the background wipes to another location showing working environments with people moving around the space. The information is then enlarged to proving easier to read.
The main headings remain across the bottom of the screen and are easily accessible throughout the site. This site is very easy to navigate as well as being pleasing to the eye.
Tuesday, 29 September 2009
Parody
To explain parody i may have to explain pastiche first. Pastiche is an imitation of a style that has previously been used. It is basically a copy of another artists working methods to produce similar results. A parody on the other hand is a pastiche which is mocking the original piece of work while keeping curtain aspects the same.
Parody is different to a pastiche or homage as it is not copying the work or the style to every detail but it is taking the subject matter then changing it in its own way to appeal to a new audience. It could be seen as breathing life back into a dormant piece.
There are many examples of parodies we see around us everyday. Parody is typical in contemporary comical films but can be found everywhere. For example below is the poster design for the first Star Wars film to be made called "A New Hope".
A comedy series called "Family Guy" then produced a parody of the film years later (this is also referred to as a spoof film). As well as doing their own version of the film they also parodied the poster design to produce their poster / front cover that you see below. The connections are clear so the audience can make the connection between the two films but see a twist has been made.
As well as this "Family Guy" version another has been produced by [adult swim] which is also along the same lines. It keeps the story and important details the same but just delivers them to the audience in a different manna.
Parodies are very popular with the public nowadays as parody films are being made all the time. Some are regarded as a dedication to the original piece where as some may just take the story and put a new take on it. In film this can be used as a clever technique to attract a wider audience as fans of the original as well as the new version will all join together to see the new piece. Parodies can seem a lot more personal to the audience as they can relate to the original piece giving them the satisfaction when connection the two.
I believe that parodies keep the original works alive as they keep audiences interested rather than letting them forget and move on. Both pastiche and parody are very similar and can both achieve this same goal. In an ever changing world techniques like these help cement the originals in history.
Parody is different to a pastiche or homage as it is not copying the work or the style to every detail but it is taking the subject matter then changing it in its own way to appeal to a new audience. It could be seen as breathing life back into a dormant piece.
There are many examples of parodies we see around us everyday. Parody is typical in contemporary comical films but can be found everywhere. For example below is the poster design for the first Star Wars film to be made called "A New Hope".
A comedy series called "Family Guy" then produced a parody of the film years later (this is also referred to as a spoof film). As well as doing their own version of the film they also parodied the poster design to produce their poster / front cover that you see below. The connections are clear so the audience can make the connection between the two films but see a twist has been made.
As well as this "Family Guy" version another has been produced by [adult swim] which is also along the same lines. It keeps the story and important details the same but just delivers them to the audience in a different manna.
Parodies are very popular with the public nowadays as parody films are being made all the time. Some are regarded as a dedication to the original piece where as some may just take the story and put a new take on it. In film this can be used as a clever technique to attract a wider audience as fans of the original as well as the new version will all join together to see the new piece. Parodies can seem a lot more personal to the audience as they can relate to the original piece giving them the satisfaction when connection the two.
I believe that parodies keep the original works alive as they keep audiences interested rather than letting them forget and move on. Both pastiche and parody are very similar and can both achieve this same goal. In an ever changing world techniques like these help cement the originals in history.
Friday, 25 September 2009
Lifted, Pixar
This is an awsome short film but pixar!
This is something for you all to enjoy!
I was going to go into depth why i love it soooooooo much but........
im not.
See and judge for yourself!
Tuesday, 22 September 2009
Robert Rodriguez
After watching a film called Planet Terror by Robert Rodriguez I saw an watched an interview with him and Quentin Tarantino at the Comic Conference. They were there to answer questions and they were advertising their new double of "Grindhouse", which was Robert Rodriguez's "Planet Terror" and Quentin Tarantino's "Deathproof".
In this interview they both spoke about they're influences for their pieces and what effect they wished to gain. When Robert Rodriguez was asked about influences he mention that he was inspired and wanted to create a piece in a similar style to the old drive-in's and Grindhouse cinemas. Grindhouse is an American term for a cinema that showed exploitation films (often single screen cinemas). These used to show films of a violent and pornographic nature. The films shown at these places were mostly quite a poor standard as the film reels had travelled to and from states all over America. This included dust and scratches on the film as well as colour fading and melting because of the ware and tear they had been through.
He also mentioned how the posters for the films were often the best part and how they really showed them in a good light. This poster design above was created to imitate this style of poster but include these 2 contemporary films. He got the idea from a poster that both him and Quentin Tarantino owned. This was a double feature poster for Roger Corman "Rock All Night" and Edward Cahn's "Drag Strip Girls" shown below.
He maybe continuing to make films like as a cast has been announced for another film called "Machete" which was a fake trailer he had at the beginning of "Planet Terror".
In this interview they both spoke about they're influences for their pieces and what effect they wished to gain. When Robert Rodriguez was asked about influences he mention that he was inspired and wanted to create a piece in a similar style to the old drive-in's and Grindhouse cinemas. Grindhouse is an American term for a cinema that showed exploitation films (often single screen cinemas). These used to show films of a violent and pornographic nature. The films shown at these places were mostly quite a poor standard as the film reels had travelled to and from states all over America. This included dust and scratches on the film as well as colour fading and melting because of the ware and tear they had been through.
He also mentioned how the posters for the films were often the best part and how they really showed them in a good light. This poster design above was created to imitate this style of poster but include these 2 contemporary films. He got the idea from a poster that both him and Quentin Tarantino owned. This was a double feature poster for Roger Corman "Rock All Night" and Edward Cahn's "Drag Strip Girls" shown below.
He maybe continuing to make films like as a cast has been announced for another film called "Machete" which was a fake trailer he had at the beginning of "Planet Terror".
Tuesday, 15 September 2009
School Of Rock, Kenetic Type
This is an animation of the lesson Jack Black gives between words is dynamic and continuous which shows the energy and the emotion that Jack Black is putting into his speech. A change in type for the kids voice also emphasises the change between characters. on 'The Man', in School of Rock. The transitionsThe designer has also tried to create images using the type. He transforms the work Whitehouse into the same shape as the building itself as well as making a tunnel shape out of the "Down the hall" quote. The designer has used scale to emphasis the pitch Jack Black is speaking. By having the words larger on screen they have to move faster to keep up with the spoken words. This therefore helps show the energy and emotion Jack Black has. The scale also helps break up the screen producing new backgrounds to work with.
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