Tuesday, 19 January 2010

E4 idents

These are the idents used on E4 which all won awards for TV brand identities in the D&AD awards. These stand out from any other idents which are on TV at the moment. The purple is a key connection between them all so I should maybe include that in my ideas that I produce. Its like having the logo running throughout the clips.

This is an artical posted on thetvroom.com:

A new E4 presentation package debuted on Monday December 10 2007. Design company Noah Harris created five new idents for the channel.

The idents combine live action, stop motion and CG. The traditional E4 logo is rendered in a number of ways, some of them very different from the original. Each spot also features a small yellow toy pig - because "yellow is the colour opposite of the logo's purple" and because it "somehow reflects the channel's identity", according to the designer, Noah Harris.

E4 senior producer Jason Delahunty said the new idents "needed to have longevity" but "retain something new for the viewer each time".

The five idents transform a typically British scene - such as a barn, a beach hut or a hotel - into a "deranged E4 space" where the "weird and wonderful colourfully unfolds".

"We wanted something that reflected E4's personality - beautifully random, joyously daft and generally not taking things too seriously," said Neil Gorringe, creative director, E4.

E4 Front room ident:

E4 Barn ident:

E4 Bedroom ident:

E4 Beach ident:

E4 Loading Bay ident:

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