This is an advert for one of the previous successful E4 sub-brands which was mentioned in the D&AD brief I have chosen. It's for E4's "Second Chance Sunday" which is obviously a second chance to see something you missed earlier in the week. This ad just consists of using a clip from one of the programs shown and has not really been produced to advertise the event itself. This is therefore not something I can produce as my piece has to be bold to attract the viewers. The brief mentions that viewers often media stack while viewing their channel so it is important that i can catch their attention and direct their focus to my ad.