Tuesday, 18 August 2009
Shynola: Coldplay "Strawberry swing"
Something Shynola really wanted to focus on was the use of different camera angles by changing the way Chris Martin was laying / standing in the road. As well as this the wanted to show a lot of interacting with surroundings and materials. this is shown by use of the cape and the umbrella. Obviously this is a very time consuming method of creating a music video but they make it look effortless.
They have captured the music as well as develop and combined a story / meaning to the lyrics provided. they worked in close collaboration with Coldplay to produce this outcome. I you know me well then you will understand I am not a big lover of Coldplay but when i saw this video it really inspired and impressed me. I always have great respect for thous who try something new, even if it is just a new take on something. Making something personal.
Hope there is much more to come from Shynola's trade mark Squirrel!