Saturday, 24 October 2009

Timberland boot, SpecialGuest

video

This is a piece I found online by "Special Guest" advertising Timberland Pro boots. Special guest is a sister company of 1stAveMachine. There is a narrative to the piece, the boot is a construction site worker and the ad is showing anti-fatigue technology so you can continue all day. The boot has a personality and is a likable character. The target audience can relate to the boot in the ad who shows they will get a better performance if purchased. I think the whistling sound compliments the design of the ad well. 

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