Friday 19 February 2010

Kerrang Awards 2007

This is a great 2.5D piece that sums up a lot of Kerrang's idents which show the weird and wacky side to the channel. They really don't take themselves seriously at all and just focus on making an impression and standing out from the rest. Quite a lot of their older idents were done this way and they have now moved onto using 3 dimensions. It therefore makes sense that I stick with this rather than move backwards and create a 2.5D piece. The 3 dimension piece is still done in a similar way with a Hock style cut and stick collage method with objects in obscure places. It almost seems like the weirder the better for Kerrang. Thats the root I need to be taking.

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