I put these up on my blog because i like the gig atmosphere and is ideal for a music channel ident. Going to see a band that you like can be said to be one of the best live experiences available to a music lover. So what more relevant to put in an ident to try and sell the best channel experience?
I also added the new titles to see the difference between but also because i love the close shots to the instruments and the vinyls falling from above. Focusing more on the instruments rather than the live acts themselves could be another route.