This is the kind of footage I'm looking at. I was thinking of starting the clip with someone on the sofa or stuck in a traffic jam then a cut to him karting or racing of some kind. I was thinking the DO Lecture's logo could be mounted on the steering wheel here. I know this isn't really nature friendly but it could be applied to a load of different sports. Whether it's biking to skiing or anything like that.
I don't know about you but footage like this just makes me want to spend all my student loan on a kart and fuel and get out there and DO IT. Obviously this is the fro the physical/sporty D0's preforming.