Wednesday, 24 November 2010

Sehsucht Studio Visit

When we went to Berlin this November we went to a Studio called Sehsucht Located to the north of the city. They are the newest Sehsucht office as they have a larger office in Hamburg.
The company was very welcoming but that was probably amplified because of how cold we were when we got there. We were greeted by the managing director of Sehsucht who had previously work at Psyop (a company we visited and I personally loved in New York). The studio space was very similar to that of Psyop and that is probably one of the reasons I liked it so much.

This is the piece the studio had recently finished. While we have had street view on google for some time, out there they have not so this is a campaign to advertise what it is. We had all seen this before we headed out there but when we arrived the managing director had a breakdown of how they put it together (which is underneath). He walked us step by step through the process of making before we were shown the studio where they had filmed it. All the props were still out from filing and we were very impressed with the results they managed to get in such a small space.

Google Street View Ad

Making of Google Street View Ad

After our meeting we were aloud to walk around the very friendly working studio speaking with the designers and I managed to show one of them my showreel which he seemed impressed with. This was great but I was more taken aback by the stuff they were doing. They were showing us the work they were currently working on and how it was separated into sections between them. It was impressive to see the results they were getting and they all knew what everyone else in the team were doing and the stage they were at.

This was a great studio and I would love to work somewhere like this in the future. The small team meant you could work on a piece from start to finish. The team was separated in 2 though and I can imagine that there could be some rivalry. Im not sure if it could be healthy rivalry or not but that could be a concern. Other studios have everyone together which personally I think is better even if your working on different projects as you can bounce ideas and techniques off each other. After seeing this studio as well as the others I have visited I'm definitely sure I want to work in an advertising studio doing a wide variety of jobs.

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